We get asked more and more these days to supply cars for fashion photo and video shoots, which we take to mean that our favoured era of Mercedes cars are thought of as ultra-cool by the fashion influencers and consumers. We were recently asked to hire out a Red R107 SL for a shoot in the Manchester Northern Quarter by a company we hadn’t heard of called DonCare CN. Turns out they are a major Chinese casual clothing brand aimed squarely at young uber-cool dudes.
Usually a shoot uses several models, has 20 or 30 technical and artistic staff and comes complete with several van loads of photo, video, audio and lighting equipment, catering vehicles and a whole wardrobe of outfit changes. We were amazed that just five people strolled up to the street location they had asked us to meet them at. This included the two models. The shoot was totally informal and consisted of the two models being posed in and around the car for an hour, being snapped on nothing more complicated than DSLR cameras and mobile phones! Within two hours the photos and videos were viewable on their Instagram feed and that was it. How marketing has changed!